Types of Google Ads campaigns
Google Ads offers a variety of campaign types to suit different advertising goals and objectives. Here are some of the most common types of Google Ads campaigns:
- Search Network campaigns: Search Network campaigns are the most basic and widely used type of Google Ads campaign. They display text ads in search results when users perform relevant searches using keywords that advertisers have bid on.
- Display Network campaigns: Display Network campaigns allow you to reach a wider audience by displaying image or video ads on websites, apps, and other platforms within Google’s Display Network. This type of campaign is ideal for building brand awareness and reaching users who may not be actively searching for your products or services.
- Video campaigns: Video campaigns allow you to run ads on YouTube and other video-sharing platforms. You can create different types of video ads, such as skippable in-stream ads, non-skippable in-stream ads, and bumper ads, depending on your advertising goals.
- Shopping campaigns: Shopping campaigns are specifically designed for e-commerce businesses. They allow you to showcase your products directly in search results, including images, prices, and other relevant details. Shopping ads are highly visual and can attract users who are actively looking to make a purchase.
- App campaigns: App campaigns are designed to promote mobile apps across Google’s network. They can help drive app installs, increase app engagement, and generate in-app actions such as purchases or sign-ups. App campaigns leverage Google’s machine learning algorithms to optimize performance and reach the right users.
Setting up a Google Ads campaign
Setting up a Google Ads campaign can be done in a few simple steps. Here’s a basic overview of the process:
1- Create a Google Ads account: If you don’t already have a Google Ads account, you’ll need to create one. Visit the Google Ads website and follow the prompts to sign up and set up your account.
2- Define your campaign goals: Before launching your campaign, it’s important to define your goals and objectives. Are you looking to drive website traffic, increase conversions, or raise brand awareness? Clearly outlining your goals will help you make informed decisions throughout the campaign setup process.
3- Choose your campaign type: Select the appropriate campaign type based on your advertising goals. Consider factors such as your target audience, budget, and available ad formats.
